Chrysler 300C Ruyi modern American car design perform at Beijing Auto Show

Chrysler 300C Ruyi Concept

Chrysler launched back in China with the presentation of the concept version of the 300C sedan called the Ruyi in 2012 Beijing International Automotive Exhibition.
In Chinese, Ruyi means "as one wishes" and the purpose of the model concept is exactly that, to demonstrate the ability of brands to adapt the design of the 300C to suit the tastes of Chinese consumers.
Chrysler says the 300C Ruyi combine "modern American design and technology with a rich tradition of Chinese symbols."


The car was based on a 300C with a 3.6-liter V6 engine and the Pentastar eight-speed automatic transmission driving the rear wheels.


on the outside, the designer Bill Zheng finished mid-size sedan with a maximum steel color and add a dark chrome exterior door handles for, surround grille and lower grille tracker.

Chrysler 300C Ruyi Concept

Chrysler 300C Ruyi Concept

Chrysler 300C Ruyi Concept

Chrysler 300C Ruyi Concept

Other highlights include 22-inch alloy concept lattice with neck bespoke dark chrome, steel blue-gray tinted windows, a character badge on the boot lid Ruyi of China and the line speed of a ghost walking along the side.

Chrysler 300C Ruyi Concept

Chrysler 300C Ruyi Concept

Chrysler 300C Ruyi Concept

Chrysler 300C Ruyi Concept

Chrysler 300C Ruyi Concept

Chrysler 300C Ruyi Concept

Chrysler 300C Ruyi Concept

In the car interior, interior designers Wolwod Wen chose to mix the light-tone leather seating surfaces with suede inserts and side bolsters center, contrasting with black piping. Ventilation, navigation screens, ring gauge, steering wheel rim and door handles are finished in black chrome metal trim accents while the engine is found around the shift gate, both the center console storage area, at the door and the steering wheel spokes.

Chrysler 300C Ruyi Concept

Chrysler 300C Ruyi Concept

Chrysler 300C Ruyi Concept

Chrysler 300C Ruyi Concept

Chrysler 300C Ruyi Concept

Chrysler 300C Ruyi Concept

 
"We celebrate our re-entry into China with a vehicle that symbolizes auspicious beginning for the Chrysler brand," commented the head of the Chrysler brand, Saad Chehab.
"By integrating the typical American design and technology with China's enduring inspiration, we are looking to attract an emerging set of customer-driven and daring to be different. We look forward to gathering customer reaction to the Chrysler 300 Ruyi of China, to surprise them with a future model incorporates elements that we see today in the concept of design. "
Chrysler will re-launch in China with the 300C sedan this summer, while the Grand Voyager MPV will follow in the fourth quarter of this year.

Description: Chrysler 300C Ruyi modern American car design perform at Beijing Auto Show
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