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Toyota Motor Corp., the largest car manufacturers in Asia, began selling the Prius cheaper version in Japan, Monday, December 26. This model will compete with the Honda Fit, Honda Motor Co's targeting young consumers who like the entry-level fuel-efficient cars.
The car, named Aqua - in the U.S. marketed under the name Prius C - is priced at 1.69 million yen, or about Rp197 million. Cheaper than existing Prius, which sold from 2.17 million yen (Rp253 million).
With these prices, Toyota sure can sell Aqua 12,000 a month in the domestic market. Toyota continues to pursue a target could increase sales by 20 percent next year, one with a market share widened Prius gasoline electric car production.
Prius in domestic sales plunged 51 percent in the first six months of this year to 83,319 vehicles as a result of post-production chain disconnection gemba and tsunami disaster in Japan in March.
Meanwhile, Honda Fit compact car (Honda Jazz in Indonesia) are also sold in a choice of hybrid and conventional, lead the market in the first six months of this year. Honda Fit sales in that period reached 88,282 units, or only down 2 percent from a year earlier. Surely this indicates a growing demand for fuel-efficient cars.
"(Launch) shows Aqua Toyota wants to increase sales in the domestic market," said Mamoru Kato, an auto analyst at okai Tokyo Research Center in Nagoya, Japan, as reported by detroitnews. "Toyota Prius raise prices, thus meet the demand for hybrid Aqua serves a small segment which is cheaper."Aqua has a length of 3.9 meters, shorter than the Prius that reached 4.48 meters. However, according to Toyota's chief engineer Satoshi Ogiso, Aqua foot space as wide as the Corolla.
This new model offers fuel efficiency is extraordinary, is 35 kilometers per liter. Far more economical than the Honda Fit Hybrid, which is only 30 kilometers per liter. However, the prices are cheaper than the Honda Fit Aqua, which is only 1.59 million yen (Rp185 million) per unit
Description: Toyota Launch Prius C cheap Version
Rating: 3.5
Reviewer: Eman
ItemReviewed: Toyota Launch Prius C cheap Version
