Mitsubishi was Selling new Mirage in Canada and Reflecting Launch in U.S
Mitsubishi Mirage sub-compact models have been officially confirmed to be sold in Canada while the Japanese automaker is also contemplating launching a five-door hatchback in the U.S.
According to
Mitsubishi's annual presentation to the full-year sales and financial results for fiscal 2011 ended March 31, 2012,
Mirage will be sold in North America in the first quarter of 2013 (FY2012/4Q).
Mitsubishi spokesman
Roger Yasukawa told
Autonews that
Mirage will be
sold in Canada, but U.S. sales are still "under consideration" and that "it is 50-50 now."
There are several reasons why
Mitsubishi's decision to hold back the U.S. launch of Mirage, the first is a tight marketing budget as the company plans to introduce a new Outlander.
"Our concern from the perspective of time is that the Outlander out next year, not too far from the launch of the possibility of the
Mirage, we should really think about the resources," said Yasukawa.
The second issue related to the
Mirage as a model five-door,
city car is designed as an affordable, especially for emerging markets.
"There are competitors out there that are new and most of them recently released or coming out soon," said Yasukawa. "It's still young, growing segment in the U.S., and we should explain that in our decision."
Mirage is close to the size of the
Chevrolet Spark than the
Ford Fiesta because of the size of the 146-inch (3710 mm) long, 65.5 inches (1665 mm) wide and 58.7 inches (1490 mm) high. In other markets it is offered with two choices, three-cylinder gasoline engine with a displacement of 1.0 liter and 1.2-liter.
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Description:
Mitsubishi was Selling new Mirage in Canada and Reflecting Launch in U.S
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Mitsubishi was Selling new Mirage in Canada and Reflecting Launch in U.S
